In the middle of November 2012, Morrison’s supermarket chain have decided to promote themselves before Christmas and have done the following: outside of some shops including the one in Loughton, during one day only, they’ve been giving away cards that entitle a shopper for 10% discount on all shopping till Christmas 2012 (i.e. for a month and a half).
Some people posted this event on the internet and some people, who read the posts on the internet, called the Morrison’s head office and asked for a card to be sent to them - and allegedly have been sent these cards.
I also asked for one (like a normal person who don’t have the time to walk up and down the road near Loughton’s Morrison’s all day waiting for someone to give me a discount card) and has been given a sharp answer that the promotion is not for me but rather for those who don’t shop at Morrison’s and they cannot send it to me and that the internet users are irresponsible and they apologise that they cannot do anything for me.
What a disaster!!! I’m not surprised that Morrison’s sales are going down and they are unable to complete with other large UK supermarkets like Sainsbury’s, Tesco, ASDA and even Marks and Spenser! Such badly done and consequently badly gone promotion should be a lesson for everyone who studies economics, marketing and retail.
So… where do I start?